Beware! Some kinetic recovery rope manufacturers have figured out they can save money by changing how the length of their kinetic rope is calculated. We've seen at least one company say their "20 ft kinetic rope"... is actually 20' long ONLY when fully stretched. This enables them to build the rope un to 20% shorter, saving them money while screwing the customer. Be sure you do your research before you buy! All our ASR rope lengths are measured in the unloaded condition, so a 20 rope is actually 20' when you take it out of the box.